Challenge Details​

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AxaBlock, an award-winning software company founded by freshmen at Columbia University, Georgia Institute of Technology, and Northwestern University, is at the forefront of using behavioral economics to tackle social media addiction. Featured on NBC Affiliate Kare11, 11Alive, and Sun Sailor, AxaBlock is currently in the late stages of model verification. As part of this verification process, we are excited to introduce the AxaBlock Challenge, a unique opportunity to test your self-control, reduce your social media usage, and potentially win money.

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Participants will begin by submitting a screening form that collects their contact information, preferred payment method, and current screen time on either Instagram or TikTok. This form is crucial as it helps us match participants who are best suited for the challenge. Selected participants will be notified through the contact information provided.

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The challenge itself requires participants to send a security deposit of $10 via Venmo, Zelle, or Apple Cash. For one week, participants are instructed to spend 30 minutes per day on their chosen platform (Instagram or TikTok). At the end of the week, participants must submit screen recordings showing both their Instagram/TikTok screen time for the week. All submissions will be managed through Google Forms.

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Participants will compete against each other. While users are permitted to spend more than 30 minutes and may not end up losing money, a full refund of their security deposit can only be guaranteed with certainty if they do not exceed this daily limit. Those who surpass the allowed screen time will lose a portion of their deposit, with the loss amount increasing the more they exceed the limit.

 

In addition to getting their security deposit back, participants have the opportunity to win money. Those who successfully adhere to the time limit can earn rewards from the pool of forfeited deposits.

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Join us and take the first step towards healthier social media habits while having the chance to win money. 

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Challenge Rules

1. Eligibility and Screening: Participants must submit a screening form with their contact information, preferred payment method, and current screen time on either Instagram or TikTok. Selection will be based on this information.

2. Notification and Security Deposit: Selected participants will be notified through the provided contact information. They must start the challenge with a $10 security deposit that can be sent via Venmo, Zelle, or Apple Cash before the challenge begins.

3. Daily Screen Time Limit: Participants are allowed a maximum of 30 minutes per day on their chosen platform (Instagram or TikTok).

4. Verification: At the end of the one-week challenge, participants must submit screen recordings of their Instagram/TikTok screen time of the past week. 

5. Competition and Refunds: Participants who do not exceed the 30-minute daily limit on any day of the week will receive a full refund of their $10 security deposit.

6. Penalties for Exceeding Time Limit: Participants who exceed the allowed screen time will lose a portion of their security deposit. The amount forfeited will increase the more they exceed the limit.

7. Winning Money: Participants have the opportunity to win money from the pool of forfeited deposits. The less time you exceed, the higher your chance of earning a reward.

8. Submission and Honesty: All submissions must be honest and accurate. Any attempt to falsify screen time recordings will result in disqualification from the challenge and forfeiture of the security deposit.

9. Communication: Participants must respond promptly to all communications from AxaBlock to ensure smooth participation in the challenge.

10. Final Decision: AxaBlock reserves the right to make the final decision on any disputes or issues arising during the challenge.